This new edition of Effective Writing for Healthcare Professionals is an invaluable insider's guide to publishing, providing tips and advice for time-poor professionals working in the healthcare sector. But how do you get published? Where do you start? How do you know if your writing is good enough and what can you learn to make it better? Offering an accessible guide to the key issues, this is the perfect book for those who have busy working lives and find the process of writing challenging. It covers issues ranging from getting started to the winning habits of successful authors; from the rights and responsibilities of authors to how to get noticed. This new edition has been updated to include guidance on publishing norms, collaborative digital platforms, social media, and the impact of the COVID-19 pandemic on publishing trends. Written by a best-selling academic author, this is an essential resource for novice writers and healthcare providers interested in publishing their work.

This new edition of Effective Writing for Healthcare Professionals is an invaluable insider's guide to publishing, providing tips and advice for time-poor professionals working in the healthcare sector. But how do you get published? Where do you start? How do you know if your writing is good enough and what can you learn to make it better? Offering an accessible guide to the key issues, this is the perfect book for those who have busy working lives and find the process of writing challenging. It covers issues ranging from getting started to the winning habits of successful authors; from the rights and responsibilities of authors to how to get noticed. This new edition has been updated to include guidance on publishing norms, collaborative digital platforms, social media, and the impact of the COVID-19 pandemic on publishing trends. Written by a best-selling academic author, this is an essential resource for novice writers and healthcare providers interested in publishing their work.

Media Strategies maps the complex and disruptive media environment for the communication professional and provides the tools and methods to work effectively within it. Increasingly, communication professionals need to be accomplished content managers, capable of employing an arsenal of multi-media tactics across different platforms. The authors show how to target and package selected media materials, and deliver strategically timed messages and sustainable narratives in a digital environment. They also demonstrate that personal and traditional skills are as important as ever, including the ability to tell stories, create memorable media calls, write and lay-out media materials, and develop credibility and trust in relationships. This book provides new and innovative approaches to media relations, brand journalism, and content management, creatively combining paid, owned, earned, and shared media in personalized and technologically savvy style. Media Strategies sets a new agenda for anyone seeking to build a career as a professional communicator. It includes examples from around the world from corporate, political, government, not for profit and activist communication, and public relations practice.

Public relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative environments and new models of communication have altered not only the working environments of public relations and the news and entertainment media, but also many aspects of how these industries work together. Media Relations provides a practical and thorough introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations. She drills down into the different types of media, analysing their applications, strengths and weaknesses, and shows how to target your message to the right media outlets, whether national television, community radio, celebrity magazines or influential blogs. This second edition has been revised throughout and includes new case studies, and new chapters on digital and social media, media campaigns, and legal and ethical considerations.

Communication has become the technology of public interest, demanding a re-examination of the key concept of public in both public relations and communication theory. This book defines a new concept of public interest communication, combining the conflict, negotiation and adaptation inherent in public interest, with a critical approach to communication management and public relations. Combining conceptual discussions about public theories of language with the tension between the public and private interests for public relations professionals, the book uses case studies to explore the negotiation of conflicting interests and the construction of the public interest within systems of governance at local, national and international levels. Public interest communication is identified within social and cultural contexts that resonate globally - health, community, media and the environment - each representing interest conflicts within the changing global environment. Addressing the forces of fragmentation, inequality and individualisation that characterize the modern world, this thought-provoking volume will be of great interest to researchers and advanced students of communication, public relations, environmental communication, public communication, and public policy.

Drawing on extensive data including news media reports and commentaries, documentaries, courts and court reports, films, websites, professional literature and government and non-government agencies, this book explores the 'Alzheimerisation' of the euthanasia debate, examining the shift in recent years in public attitudes towards the desirability and moral permissibility of euthanasia as an end-of-life 'solution' for people living with the disease - not just at its end stage, but also at earlier stages. With attention to media representations and public understandings of Alzheimer's disease, Alzheimer's Disease, Media Representations and the Politics of Euthanasia sheds light on the processes contributing to these changes in public opinion, investigating the drivers of vexed political debate surrounding the issue and examining the manner in which both sides of the euthanasia debate mobilise support, portray their opponents and make use of media technologies to frame the terms of discourse. Paving the way for a greater level of intellectual honesty with regard to an issue carrying significant policy implications, this book will be of interest to scholars of media and communication, social movements and political communication, and the sociology of health and medicine, as well as researchers and professionals in the fields of palliative and end of life care.

Media Strategies maps the complex and disruptive media environment for the communication professional and provides the tools and methods to work effectively within it. Increasingly, communication professionals need to be accomplished content managers, capable of employing an arsenal of multi-media tactics across different platforms. This book presents new and innovative approaches to media relations, brand journalism and content management, providing practitioners with the tools to creatively develop, share and deliver strategic media assets and ideas that cut through the cluttered digital environment. The authors also demonstrate that personal and traditional skills are as important as ever, including the ability to tell stories, create memorable media pitches, write and lay-out media materials, and develop credibility and trust in relationships. Media Strategies sets a new agenda for anyone seeking to build a career as a professional communicator. It includes examples from around the world, from corporate, political, government, not-for-profit and activist communication and public relations practice.

Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're building the public image of an organisation, developing news and social media strategies, or managing issues for a company or political party, you need strong communication skills and a sound understanding of public relations processes. In this widely used introduction to professional practice, leading academics and practitioners outline the core principles of public relations in business, government and the third sectors. They show how to develop effective public relations strategies and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories, they discuss how to work with key publics, using all forms of media for maximum impact. It is richly illustrated with examples and case studies from Australia, New Zealand, Asia and other countries. Public Relations has been substantially revised and includes newly written chapters on social media, tactics, integrated marketing communication, risk and crisis communication, public relations history, corporate and investor public relations, and law, as well as a new glossary of theoretical terms.

Emergent Science is essential reading for anyone involved in supporting scientific learning and development with young children aged between birth and 8. Drawing on theory, the book helps to develop the essential skills needed to understand and support science in this age range. The book is organised into three parts: development, contexts and pedagogy, exploring the underpinning theory alongside practical ideas to help trainees, teachers and childcare practitioners to create high-quality science experiences for the children they teach. The text includes guidance on developing professional, study and research skills to graduate and postgraduate level, as well as all the information needed to develop scientific skills, attitudes, understanding and language through concrete, social experiences for young children. Features include: Reflective tasks-at three levels of professional development;- early career/student, developing career/teacher and later career/leader. Case studies that exemplify good practice and practical ideas. Tools for learning - explain how science professionals can develop their professional, study skills and research skills to Masters level

Emergent Science is essential reading for anyone involved in supporting scientific learning and development with young children aged between birth and 8. Drawing on theory, the book helps to develop the essential skills needed to understand and support science in this age range. The book is organised into three parts: development, contexts and pedagogy, exploring the underpinning theory alongside practical ideas to help trainees, teachers and childcare practitioners to create high-quality science experiences for the children they teach. The text includes guidance on developing professional, study and research skills to graduate and postgraduate level, as well as all the information needed to develop scientific skills, attitudes, understanding and language through concrete, social experiences for young children. Features include: Reflective tasks-at three levels of professional development;- early career/student, developing career/teacher and later career/leader. Case studies that exemplify good practice and practical ideas. Tools for learning - explain how science professionals can develop their professional, study skills and research skills to Masters level

This fully updated new edition offers a comprehensive, accessible, yet rigorous introduction to the study of Early Childhood that will will add value to any Early Childhood Studies course at both foundation and degree level. Addressing both care and education in the Early Years, the book considers a range of multi-disciplinary aspects of Early Childhood; including health, social, educational, psychological and sociological perspectives. Early Childhood Studies engages the reader by providing real-world examples that underpin theoretical perspectives and bring examples to life, while encouraging practitioners to engage in reflective practice by considering their own similar experiences. Key features include: Engaging activities and case studies that bring theory to life Cutting-edge research Practical tasks and advice with points for further reading End of chapter summaries, Reflective Tasks and Study Skills boxes in each chapter Full colour illustrations throughout This core introductory textbook is an indispensable resource for Early Years' students and professionals, whatever their level of expertise or experience.

'This has always been the definitive text for PR in Australia. Public Relations: Theory and Practice is the complete companion for new and not-so-new practitioners. I'll be keeping a copy on my bookshelf.' - Tracy Jones, FPRIA former president, Public Relations Institute of AustraliaPublic relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're building the public image of an organisation, developing news and social media strategies, or managing issues for a company or political party, you need strong communication skills and a sound understanding of public relations processes.In this widely used introduction to professional practice, leading academics and practitioners outline the core principles of public relations in business, government and the third sectors. They show how to develop effective public relations strategies and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories, they discuss how to work with key publics, using all forms of media for maximum impact. It is richly illustrated with examples and case studies from Australia, New Zealand, Asia and other countries.Public Relations has been substantially revised and includes newly written chapters on social media, tactics, integrated marketing communication, risk and crisis communication, public relations history, corporate and investor public relations, and law, as well as a new glossary of theoretical terms.

Drawing on extensive data including news media reports and commentaries, documentaries, courts and court reports, films, websites, professional literature and government and non-government agencies, this book explores the 'Alzheimerisation' of the euthanasia debate, examining the shift in recent years in public attitudes towards the desirability and moral permissibility of euthanasia as an end-of-life 'solution' for people living with the disease - not just at its end stage, but also at earlier stages. With attention to media representations and public understandings of Alzheimer's disease, Alzheimer's Disease, Media Representations and the Politics of Euthanasia sheds light on the processes contributing to these changes in public opinion, investigating the drivers of vexed political debate surrounding the issue and examining the manner in which both sides of the euthanasia debate mobilise support, portray their opponents and make use of media technologies to frame the terms of discourse. Paving the way for a greater level of intellectual honesty with regard to an issue carrying significant policy implications, this book will be of interest to scholars of media and communication, social movements and political communication, and the sociology of health and medicine, as well as researchers and professionals in the fields of palliative and end of life care.

Public relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative environments and new models of communication have altered not only the working environments of public relations and the news and entertainment media, but also many aspects of how these industries work together.Media Relations provides a practical and thorough introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations. She drills down into the different types of media, analysing their applications, strengths and weaknesses, and shows how to target your message to the right media outlets, whether national television, community radio, celebrity magazines or influential blogs.This second edition has been revised throughout and includes new case studies, and new chapters on digital and social media, media campaigns, and legal and ethical considerations.'Media Relations: Issues and Strategies is written in an engaging, easy to understand style. It provides excellent examples and cases of media relations.' - Global Media Journal

In this book, Johnston seeks to put the public interest onto the public relations 'radar', arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept, and then considers this within the theory and practice of public relations. The book's themes include the role of language and discourse in establishing successful public interest PR and in perpetuating power imbalances; intersections between CSR, governance, law and the public interest; and how activism and social media have invigorated community control of the public interest. Chapters explore the role of the public interest, including cross-cultural and multicultural challenges, community and internal consultation, communication choices and listening to minorities and subaltern publics.

Reviewers' comments on the first edition: "Jane Johnston communicates a sense of effervescent enthusiasm for teaching and science, and her treatment is comprehensive." TES"The ideas and recommendations, based on considerable classroom experience, make this book a valuable aid to students and reflective early years practitioners." Primary Science Review"At last! A serious attempt to explore the scientific potential of infant and pre-school children... The author explains how scientific skills can be developed at an early stage, stimulating the natural inquisitive streak in children. This book...will start you thinking about science in a much more positive light." Child EducationThis accessible and practical book supports good scientific practice in the early years. It helps practitioners to be creative providers, and shows them how to develop awe and wonder of the world in the children they teach. The book highlights the importance of a motivating learning environment and skilled interaction with well-trained adults. In addition, fundamental issues are explored such as the range, nature and philosophical underpinning of early years experiences and the development of emergent scientific skills, understandings and attitudes. New features for this edition include: An extended age range encompassing early learning from 0 - 8 Updated material for the Foundation Stage Curriculum for 3 - 5-year-olds and the National Curriculum 2000 for 5 - 8-year-olds A new chapter focusing on conceptual understanding and thinking skills in the early years An emphasis on the importance of informal learning and play in early development The book introduces and discusses new research and thinking in early years and science education throughout, making it relevant for current practice. This is an indispensable resource for all trainee and practising primary school teachers and early years practitioners.

Communication has become the technology of public interest, demanding a re-examination of the key concept of public in both public relations and communication theory. This book defines a new concept of public interest communication, combining the conflict, negotiation and adaptation inherent in public interest, with a critical approach to communication management and public relations. Combining conceptual discussions about public theories of language with the tension between the public and private interests for public relations professionals, the book uses case studies to explore the negotiation of conflicting interests and the construction of the public interest within systems of governance at local, national and international levels. Public interest communication is identified within social and cultural contexts that resonate globally - health, community, media and the environment - each representing interest conflicts within the changing global environment. Addressing the forces of fragmentation, inequality and individualisation that characterize the modern world, this thought-provoking volume will be of great interest to researchers and advanced students of communication, public relations, environmental communication, public communication, and public policy.

In this book, Johnston seeks to put the public interest onto the public relations 'radar', arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept, and then considers this within the theory and practice of public relations. The book's themes include the role of language and discourse in establishing successful public interest PR and in perpetuating power imbalances; intersections between CSR, governance, law and the public interest; and how activism and social media have invigorated community control of the public interest. Chapters explore the role of the public interest, including cross-cultural and multicultural challenges, community and internal consultation, communication choices and listening to minorities and subaltern publics.

Introducing a dramatic new chapter to American Indian literary history, this book brings to the public for the first time the complete writings of the first known American Indian literary writer, Jane Johnston Schoolcraft (her English name) or Bamewawagezhikaquay (her Ojibwe name), Woman of the Sound the Stars Make Rushing Through the Sky (1800-1842). Beginning as early as 1815, Schoolcraft wrote poems and traditional stories while also translating songs and other Ojibwe texts into English. Her stories were published in adapted, unattributed versions by her husband, Henry Rowe Schoolcraft, a founding figure in American anthropology and folklore, and they became a key source for Longfellow's sensationally popular The Song of Hiawatha. As this volume shows, what little has been known about Schoolcraft's writing and life only scratches the surface of her legacy. Most of the works have been edited from manuscripts and appear in print here for the first time. The Sound the Stars Make Rushing Through the Sky presents a collection of all Schoolcraft's extant writings along with a cultural and biographical history. Robert Dale Parker's deeply researched account places her writings in relation to American Indian and American literary history and the history of anthropology, offering the story of Schoolcraft, her world, and her fascinating family as reinterpreted through her newly uncovered writing. This book makes available a startling new episode in the history of American culture and literature.

This is a complete guide to supporting physical development in the Early Years Foundation Stage (EYFS), promoting a holistic approach and drawing on examples of good practice. "Physical Development" introduces this area of the Early Years Foundation Stage (EYFS) to trainee and qualified early years professionals. The physical development of children aged between 0-5 years is introduced within the context of the EYFS. A balanced approach to the Early Learning Goals is encouraged ensuring that key principles of good early years practice are maintained and developed, and the holistic development of the child is promoted. This user-friendly guide will support early years professionals to: reflect on current practice and develop skills; evaluate the implications of research for early years practice and provision; promote interdisciplinary teamwork between those who work with and support young children; meet the diverse needs of children at different developmental stages and ages; and support children as they move within and beyond the EYFS. This series introduces each of the six areas of the Early Years Foundation Stage (EYFS): Personal, Social and Emotional Development; Language, Literacy and Communication; Problem Solving, Reasoning and Numeracy; Knowledge and Understanding of the World; Creative Development; and Physical Development. Each book delivers accessible yet rigorous support for practitioners, whether training or qualified, in developing their professional understanding and practice in each of these Early Learning Goals. Whilst considering each area in turn, the aim throughout the series is to promote the holistic development of the child. Each volume includes: an introduction to the key area; consideration of the development of children in the key area from birth to 3 years; 3 to 5 years; and into 5 to 7 years; consideration of the holistic development of the child and the impact of that development on the key area being discussed; research evidence to support practice; practical examples of good practice; discussions on leadership in the key area; and support in the development of pedagogical skills and reflective professional practice. In line with the aims of the EYFS, this series will help you in meeting the challenges that come with supporting the different needs of children, working in multi-professional partnerships, balancing the different areas of development, and supporting transitions within and beyond the EYFS.

By its very nature, nursing ethics is a subject that the profession is required to constantly grapple with. The history of writing on this topic offers a fascinating insight into how nursing as a profession has developed over time and reacted to the ethical issues and questions raised around the role of nurses and their interactions with patients. Nursing ethics has not always enjoyed the status that it has today. Its development, legitimation and recognition as a distinctive field of inquiry have been an arduous project and one which has not always been well documented. These three volumes will redress this oversight via the systematic identification and inclusion of foundational and leading works on nursing ethics which have influenced the international development of nursing ethics as a discourse and practice. The collection is categorised and sorted thematically into three volumes to enable clear navigation and understanding of the material. An introduction to each volume written by the editor frames the set, providing guidance and context. Volume 1: Developing theoretical foundations for nursing ethics Volume 2: Nursing ethics pedagogy and praxis Volume 3: Politics and future directions of nursing ethics

Purchase of this book includes free trial access to www.million-books.com where you can read more than a million books for free. This is an OCR edition with typos. Excerpt from book: Tell me all you have been doing. Best respects to your Aunt and Captain Landless.1?Your affectionate husband, George Johnston. Mrs Johnston, Easington House, Belford. Wednesday, lgth April 1820. My dear Catharine, ?Dr Clark came here to-day at five o'clock, and intends staying all to-morrow. He goes to Melrose on Friday morning, and thence home. He is very vexed at not seeing you, as he says he came chiefly for that purpose, and I am so, too, for I am too proud of you not to wish to show you to my friends. But you must not come home, as he makes so short a stay. I walked a mile and a half to meet Clark, missed him, and found him on my return, at my fireside. He was very weary; he had ridden from Winterfield, near Dunbar, this morning. I breakfasted with Mr Young this morning; there were present Mr Sworde and Mr Balmer. At Mr Laurie's last night, the same company as above, with Mr Bland, from the neighbourhood of Paisley. Addison Steavenson's2 dinner party was put off until to-morrow, and I cannot go.? Thursday, April 2Oth. Clark is at this very moment copying a letter from your album. He goes away to-morrow. He sends his very best compliments, and is sorry he has missed you.?Yours affectionately, GEORGE JOHNSTON. Mrs Johnston, Easington House, Belford. 1 Captain William Landless, R.N., Mrs Johnston's uncle by marriage with Margaret Charles, is thus mentioned by Lord Collingwood in a letter to Lord Barbara, dated 28th March 1806. "Lieutenant Landless, the only person I recommended to your Lordship, is an old and a valuable officer; he has followed me from ship to ship, all the war. A complaint which he had in his eyes prevented his going into the ' Sovereign' when I removed, a few days before the action; but I did hope that my earnest recommendation to your Lor...